Established in 2000 at the world-renowned Edinburgh Festival Fringe, Underbelly is a leading live entertainment and event production company based in the UK with offices in London and Edinburgh.
Underbelly specialises in the creation, programming and management of large-scale cultural events and festivals, predominantly in either city centre or iconic locations. Underbelly produces events including the world-famous Edinburgh’s Hogmanay as well as Underbelly Festival London and West End Live in Trafalgar Square on behalf of Westminster City Council.
The range of winter events that Underbelly produces makes it one of the largest Christmas event producers in the UK. These events include Christmas in Leicester Square, Christmas in Trafalgar Square, Southbank’s Christmas Market and of course Edinburgh’s Christmas, the second largest Christmas event in the UK after Hyde Park’s Winter Wonderland.
In 2019, Underbelly sold over 1.4 million tickets to events and productions that it produced and welcomed more than 9 million people to event sites that it managed.
As a diverse and leading events company, Underbelly is committed to the development, implementation and continual improvement of a sustainable event management system in order to minimise any negative impacts from its events. This would be applied to the Christmas Carnival at Newbury Racecourse. You can find out more by visiting Underbelly’s website at www.underbelly.co.uk.